Used Services and Cookies

Our website uses cookies to enhance your user experience. Some cookies are essential for the operation and management of the site, while others are used for anonymous statistics or personalized content. Please note that limiting cookie use may impair certain functions of the website.

More information: Imprint, Data protection

Essential cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website or, for example, saving your cookie settings. The website cannot function properly without these cookies. This category cannot be deactivated.
  • Name:
    ukie_a_cookie_consent_manager
  • Domain:
    blomstein.com
  • Purpose:
    Stores the cookie preferences of website visitors.
  • Name:
    blomstein_session
  • Domain:
    blomstein.com
  • Purpose:
    The session cookie is essential for the basic functioning of the website. It allows users to navigate through the site and use its basic features.
  • Name:
    XSRF-TOKEN
  • Domain:
    blomstein.com
  • Purpose:
    This cookie serves security purposes and aids in preventing Cross-Site Request Forgery (CSRF) attacks. It is a technical necessity.
These cookies collect information about how you use a website, e.g. which pages you have visited and which links you have clicked on.
  • Name:
    _ga
  • Domain:
    blomstein.com
  • Purpose:
    The Google Analytics cookie _ga is used to distinguish users by assigning a unique identification number to each visitor. This number is sent to Google Analytics each time a page is accessed in order to collect user, session and campaign data and to statistically evaluate the use of the website. The cookie helps website operators to understand how visitors interact with the website by collecting information anonymously and generating reports.
  • Name:
    _ga_*
  • Domain:
    blomstein.com
  • Purpose:
    The _ga_[container_id] cookie, specific to Google Analytics 4 (GA4), is used to distinguish website visitors by assigning a unique ID for each session and each user. It enables the collection and analysis of data on user behavior on the website in anonymized form. This includes tracking page views, interactions and the path users take on the website to give website operators deeper insights into the use of their site and improve the user experience.
  • Name:
    _gid
  • Domain:
    blomstein.com
  • Purpose:
    The _gid cookie is a cookie set by Google Analytics that is used to distinguish users. It assigns a unique identification number to each visitor to the website, which is sent to Google Analytics each time the page is accessed. This makes it possible to track and analyze user behavior on the website over a period of 24 hours.
  • Name:
    _gat_gtag_UA_77241503_1
  • Domain:
    blomstein.com
  • Purpose:
    The _gat_gtag_UA_77241503_1 cookie is part of Google Analytics and Google Tag Manager and is used to throttle the request rate, i.e. it limits data collection on high traffic websites. This cookie is linked to a specific Google Analytics property ID (in this case UA-77241503-1), which means that it is used for performance monitoring and control of data collection for that specific website property.
DE EN

BLOMSTEIN advises PIA on antitrust aspects of takeover of German Marketing Agency tab GmbH

15.10.2018

BLOMSTEIN recently advised PIA Performance Interactive Alliance für digitales Marketing GmbH („PIA“) on antitrust aspects in connection with the acquisition of tab GmbH („TAB“). Corporate advice, including the structuring of the transaction and the overall coordination of the project was handled by lead advisors LAWENTUS.

PIA is one of the leading Digital Agencies in Germany. It unifies various successful companies within one group and is considered to be the first Data Driven Full Service Agency within the Digital Performance Marketing field. It provides customer optimized Content- and Campaign Strategies offered as a single source solution.

Tab GmbH was founded in 2016 and provides Marketing Strategies for all mobile-relevant applications. The takeover strengthens the main brand of PIA and drives the international expansion, mainly into the U.S. market. Especially TAB´s expertise in the mobile- and InApp business is said to add value to the whole PIA group and its customers.

BLOMSTEIN advised PIA on antitrust issues in the context of the transaction, in particular with regard to merger control requirements.
For more information, please contact Anna Huttenlauch.

Advisors PIA
LAWENTUS: Dr. Julia Steinmann (lead counsel), Robert Schott (corporate, M&A)
ALTENBURG: Dr. Tobias Schommer, Sabine Oldiges (employment)
BLOMSTEIN: Dr. Anna Huttenlauch, Philipp Trube (antitrust)
FECHNER: Dr. Birte Lorenzen, Dr. Jann Cornels (IP/IT)
KPMG: Tobias Ackert, Florian Sander (tax)
KPMG Finance: Frank Mäder, Ulfbenno Krüger (finance)

Advisors Sellers
GÖHMANN: Dr. Christian Nordholtz, M.Jur.

Recent News

International Investment Protection and FDI Screening

Geld für den Verteidigungssektor

International Investment Law and Russian Countersanctions