Dr. Pascal Friton

FMCG & Retail

The consumer goods industry is transforming due to digitization more than most other sectors. The increasing need for convenience and delivery options – be it in the textile industry, in electronics or in the food sector - comes with challenges and opportunities. The desire of many consumers for more sustainable products as well as regulatory requirements, such as the introduction of the German Supply Chain Act, require companies to adjust. Their implementation does not only raise distribution and sanctions law issues but also questions regarding the establishment of a compliance system and the acquisition of new lines of business in order to keep pace with consumer needs.


  • Advising and representing EDEKA in several ongoing antitrust follow-on damages proceedings

  • Advising various e-commerce platforms (e.g. momox, Zalando, Urban Sports Club)

  • Regular advice to Gemüsering on merger control law

  • Advising Mast Jägermeister on European antitrust law issues

  • Advising various companies on distribution antitrust law (Anheuser Busch InBev, Unilever)

  • Advising and representing a specialised clothing retailer regarding resale price maintenance

  • Advising Delivery Hero on sanctions and export control law

  • Advising Swedish Venture Capital Fonds Verdane on merger control law in several acquisitions

The BLOMSTEIN team is very familiar with all the issues that affect us and has a profound knowledge of the industry,
Rolf-Peter Lienau, Unilever Deutschland
Excellent Customs and Export Control practice, with great and very practical responsiveness to the point. Great team.
Legal Counsel EMEA of a Blue Chip Medical Company